Media Professionals Convene to Validate Guidelines on Care Economy Representation

In a significant step toward reshaping public narratives around unpaid care and domestic work (UCDW), NEWA, in collaboration with Oxfam GB Ethiopia and Ethiopia Media Authority, hosted a Validation Workshop focused on Media Guidelines for the Care Economy. Held at the Dreamliner Hotel in Addis Ababa, the event brought together 15 media professionals and key stakeholders from across sectors.

The workshop aimed to refine and validate a set of media guidelines that will help ensure care work is portrayed with accuracy, dignity, and impact. Participants engaged in thoughtful dialogue around the role of media in amplifying the voices of women and recognizing the often-invisible labor that sustains households and communities.

Organizers emphasized that these guidelines are not just about responsible reporting—they are a call to action for media practitioners to help build stronger, fairer societies by elevating the value of care work.

This initiative marks a pivotal moment in the broader movement to integrate care economy issues into mainstream discourse, challenging stereotypes and promoting equity through informed storytelling.